Features

Everything you need to post everywhere.

Write with AI in your own voice, publish natively to 11 networks, plan on one calendar and see what's working — all in PaddyPost.

AI that writes like you, not like a robot.

The assistant lives in the post editor, comments and media library — and follows your Brand Voice every time.

Brand Voice Set your tone on three sliders, choose how you use emojis and hashtags, add up to five example posts and up to 20 words to avoid. Or generate a starting point from your website. Each workspace gets its own.
Captions from a prompt or a photo Describe the post or upload an image and get a caption written for each network's style.
Rewrite and improve Switch the tone — professional, casual, funny or persuasive — or shorten, expand and translate in one click.
Hashtags, emojis and calls to action Suggestions tuned to each platform, ready to drop into your post.
AI images Create images from a text prompt and save them straight to your media library.
Alt text, written for you Generate image descriptions in a click, so every post is easier to enjoy for everyone.
A second look before posting Get AI suggestions to tighten a post before it goes out.

One post, as many versions as you need — each with the right format, length and options for where it's going.

A version for every account Start from one post, then change the wording, media or settings for any account without starting over.
Previews and character counts See how each version will look before it posts, with live character counts for every platform.
First comments Keep captions clean by posting hashtags or links as an automatic first comment.
Threads Build multi-post threads for X, Bluesky and Mastodon that publish in order.
Every format Reels, Stories, carousels, Shorts, TikTok videos and photo posts, Pins and more.
Mentions, collaborators and music Mention other accounts, add Instagram collaborators and pick music for your Reels.

Plan visually, set your rhythm and let PaddyPost hit publish for you.

Drag-and-drop calendar Week and month views. Drag to reschedule, spot the gaps and keep your rhythm.
Posting queues Set your time slots once and queued posts drop into the next free one. Each account can have its own queue.
Best time to post Suggested days and times based on when your own audience engages most.
Automatic publishing Posts go out on time with no reminders or manual steps. If one fails, retry it in a click.
Different times per account Send the same post out at a different date and time on each account.
Account groups Group the accounts you usually post to together and pick them all in one go.

Everything you make is saved, easy to find and ready to reuse.

Media library Images, videos and GIFs in folders, with favourites, filters, alt text and custom video thumbnails.
Templates Save the formats you post every week — tips, launches, round-ups — and start from them any time.
Hashtag groups Save sets of hashtags by topic or campaign and add them in one click.
Variables Drop in the date, the time or your own custom fields to personalise posts.
Tags Label posts by campaign, series or content type, then filter your calendar by them.
Duplicate and restore Copy a winning post as a fresh draft. Deleted something by mistake? Restore it from the bin.

Results and conversations from every account, side by side.

Performance tracking Reach, impressions, engagement, clicks and follower growth across all your accounts.
Post-by-post results See how each post performed on every network it went out to.
Cross-platform comparison Compare accounts side by side, with audience growth trends and your best posting times.
Home dashboard Today's posts, how far ahead you're planned, your best times and top posts worth reusing.
Audience growth Follower trends and audience demographics for each connected account.
Engagement inbox Comments and mentions from every connected account land in one inbox. Reply, like or mark as unread without leaving PaddyPost.

For creators with an editor, a VA or a few clients of their own.

Workspaces A separate space for each brand or client — its own accounts, content, Brand Voice and people.
Roles Admins and members create and schedule. Viewers get read-only access — and can approve posts if you let them.
Approval workflow Multi-step review with comments, notifications and revision history before anything goes live.
Activity timeline Who created, edited, approved and published each post — with timestamps for every step.
Preview links Share a link so a client can see a post before it goes out.
Live presence See who else is working in a post right now.

AI agents (MCP) Connect Claude Code, Codex, Cursor and other MCP apps to draft, schedule and report for you.
REST API Create posts, upload media, schedule content and manage accounts from your own code.
Webhooks Get real-time notifications when posts are scheduled or published.
n8n workflows Build no-code automations — share new blog posts, sync with your CRM and more.

Connect all your accounts and publish to each one natively.

InstagramFeed posts, carousels, Reels and Stories, with first comments and collaborators. Needs a Business or Creator account.
TikTokVideos and photo posts with captions, published straight to your account.
YouTubeVideos and Shorts, with titles and custom thumbnails.
FacebookPage posts, links, Reels and Stories.
LinkedInPersonal profiles and Company Pages.
XPosts, threads and media, through your own X developer app.
ThreadsText, image and video posts.
PinterestImage and video Pins, straight to your boards.
BlueskyPosts and threads.
MastodonAny server, with threads and visibility settings.
PixelfedPhoto posts to any Pixelfed server.